How to Build a Clean-Tech Start-Up… Explained With Cats

marinaks /
marinaks /

Legendary entrepreneur Richard Branson predicts that 2016 is going to be a huge year for start-ups. Time to stop pussyfooting around, here’s how you can get in on the action!

There already is a $5.5 trillion global market for low carbon technologies and products. Following the historic global climate deal in Paris, governments are now looking for even more better, cleaner technologies to meet their countries’ targets.

There is where you come in.

Got an idea you think can change the world? Or maybe you just have a strong head for business? Here’s five steps you can take to found your own clean-tech start-up. And we’ll explain it with cats, just because we can!

1. Do Your Research

As with any new business you have to make sure that you do market research and really understand the industry you’re breaking into.

Research climate change and its effects. Will your start-up prevent climate change or help adapt to the effects of climate change?

If you need inspiration, check out the bottom of our State of the Planet: each week we provide stories about problems, to help trigger some ideas.

2. Plan

Having a solid business plan is crucial. You may have an idea that could save the world but without a good plan to roll it out it’s not going to get anywhere.

Create your start-up roadmap by outlining your goals and milestones so you know where you want to be and when.

Not sure where to start? The next step may help with that.

3. Apply For an Accelerator Programme

Acceleration and incubation programmes are great to help you take that jump from idea to solid business.

Climate-KIC offers specialised programmes for start-ups that address climate change.

If you’re still in the early stages of starting your company – or if it’s still just an idea – then you could apply for ClimateLaunchpad, a competition that provides a boot camp and intensive training in the build up to a business pitch.

You could win €10,000 in investment, and direct access to the Climate-KIC Accelerator.

4. Build Your Team

When it comes to building your start-up working as a team is generally better than alone.

Think about the roles that your start-up needs to function. Do you need a co-founder? Programmers? Salespeople? Engineers? Marketing?

Maybe start by looking at people you already know. Lots of start-ups begin as a group of friends that work well together and have complimentary skill sets.

5. Get More Funding

So you’ve got your business idea, you’ve got your plan and you’ve got your partners… But do you have the money?

Richard Branson says that because of crowdfunding, entrepreneurs are now in a position where they have more control than ever before. Not only can you gain funding but with good marketing you can gain an audience for your product.

Take Plume Labs for example, a start-up supported by the Climate-KIC Accelerator. Last month they launched a flock of pigeons into London to track air quality levels around the city. This campaign was used to raise awareness of their crowdfunder, which raised over £10,000.

Follow these 5 simple steps and you’ll be on your way to becoming a clean-tech entrepreneur!


And don’t forget to subscribe to the Daily Planet, of course.

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