Canada’s Ontario province has launched a provocative TV ad to promote its new $8.3 billion climate action plan.
Supported by a foreboding soundtrack and lighting, prominent science broadcaster and environmentalist David Suzuki tells a crowd of children gathered in an auditorium: “(…) not enough adults are listening, and if we don’t act now the damage could be irreversible.”
“Who will have to live with the consequences [of climate change]?” he asks rhetorically, before answering emphatically “You!”
“So you’re going to have to solve it,” he concludes.
But the ad ends with the message “Let’s not leave this for our kids to figure out,” followed by an invitation to get involved with Ontario’s climate change action plan.
The province will spend billions on a range of programmes to encourage people and companies to switch to more energy-efficient heating systems, buy electric or hybrid cars and help the agriculture and industrial sectors adopt low-carbon technologies.
Together with a cap and trade programme, the action plan forms the backbone of Ontario’s strategy to cut greenhouse gas pollution to 80 per cent by 2050.
The province is coordinating its plans with other states and provinces around the world in the States & Regions Alliance run by Climate-KIC partner the Climate Group.
— The Climate Group (@ClimateGroup) June 9, 2016
Ontario’s Clean Technology Sector
Ontario’s environmental and clean technology sector is made up of some 3,000 firms, employs 65,000 people, and is worth an estimated $8 billion in annual revenues and $1 billion in export earnings.
With landmass larger than France and Spain combined, a population of 13 million and the global metropolis of Toronto on the shores of the Great Lakes, the province generates almost 40 per cent of Canada’s GDP.