You could be warming up with an ice-cream flavoured beer this winter while taking climate action at the same time.
About $50.000 of the beer’s proceeds will be used to support a climate change awareness campaign focused on… snowsports.
So you could be enjoying a cookie dough ale this winter during après ski!
The campaign is run by Protect Our Winters (POW), a non-profit that works to raise awareness about climate change.
POW works with the snowsports community on education initiatives and community-based activism that helps tackle climate change.
The organisation was founded in 2007 by Jeremy Jones, a pro snowboarder. Jones found more and more resorts were closing due to a lack of snow.
He couldn’t find any organisations that focused on using the snowsports community to act on climate change – so he felt the need to act and founded POW.
This isn’t the first time the three organisations have teamed up, they also released a Salted Caramel Brownie Brown Ale back in 2015.
Details of where the new beer will be available are yet to be announced, but it looks like a release time of Autumn 2016 has been set.
Ben & Jerry’s
Previously, it celebrated marriage equality in the US with a limited edition I Dough, I Dough ice-cream. The company also supported last year’s UN climate change conference in Paris with a special Save Our Swirled flavour and campaign.
Earlier this year, the ice cream maker also revealed a much anticipated dairy-free range of ice-creams, great news for vegans with a sweet tooth!
Inspired to create your own campaign? Or climate friendly beer perhaps? Find out how Climate-KIC could help you turn your idea into a business.